As consumers we've been warned recently about the perils of 'greenwashing', where brands make unrealistic or simply untrue claims about the sustainability of their products. It's always a relief to find brands that seem to take these issues seriously. One menswear company that is making genuine efforts to be open and honest about these issues is Neem London, a company that I've featured here several times before.
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| Wearing Neem London Cotton Shirt (Image @limityourexposuree) |
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| Neem London Regenerative Sky Modern Button Down shirt |
Neem go to great lengths to explain how they go about making their products green; such a level of detail is usually lacking from clothing brands' information. Their range of Regenerative Cotton shirts is an example in point. The cotton is grown using revolutionary methods that minimise water & fertilisation usage to help achieve a healthier ecosystem. The cotton is all traceable back to the farm that produced it. It's made into the shirts using recycled thread, fusing and buttons and its manufacture produces an extremely soft and breathable cloth.
The shirts are very wearable, comfortable and soft, bordering that line between casual and formal. I've worn them for both and they've become a key part of my wardrobe.
For more information here on the blog about Neem London - click here.
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| Neem London Regenerative Cotton Khaki Shirt Jacket |
This is a sponsored post.
