Well I'm always grumbling that brands don't do enough to sell their products to the older market so was both delighted and alarmed when my good friends at Johnstons of Elgin asked me to be one of five non-professional models at their presentation at London Fashion Week earlier in February.
 |
| A grey model for Johnstons of Elgin at London Fashion Week (image Pietro Recchia) I'm wearing AW19 menswear and Cheaney x Johnsons of Elgin boots. The sweater was embroidered by collection designer Alan Scott with the badge of the Scots Guards |
I've followed the rise of Johnston of Elgin's designer collections, headed up by Alan Scott, elsewhere on the blog (link below). They combine design flare, the best of British (OK, Scottish) manufacturing and high quality products in a way that makes them stand up internationally to the best mens and womenswear around.
 |
| With model Gabriela Rickli-Gerster, who had a busy LFW. Were we the oldest models at LFW? |
The luxury cashmere and merino mix fabrics and knitwear drape with a softness that flatters any shape and feel a real pleasure to wear. The colours, textures and patterns are breathtaking (see the blue and green tartan coat in the image below).
You get what you pay for: they're rightly priced at the luxury end of the market, but you will never regret a purchase as their goods feel as if they will last for ever in both design and manufacturing terms.
See Johnstons of Elgin for their current collection. AW19 will be available later in the year.
A Scottish End Note: I've been happy and privileged to work with many Scottish brands, both large and small, over the last few years, including Johnstons of Elgin, Kestin Hare, Harris Tweed, Fraser Knitwear and Araminta Campbell (among others). There is a real creative buzz about Scotland when it comes to classic menswear design and manufacture.
Thanks again to Johnstons of Elgin for a wonderful evening. Click here for a previous feature on Johnstons of Elgin's designer collection.
I have worked with Johnstons of Elgin on various projects over the last few years. However, this feature is unsponsored.
