Charles William Alexander is a new British brand making pyjamas differently. Founder Alex Massey founded the business after a background in engineering and construction, with a particular interest in classic Land Rovers. Using tools used in the automotive industry he designs the pyjamas so that they can be cut with minimal waste.
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| Charles William Alexander Pyjamas |
Interested in sustainable style and with a dislike of fashion's waste, Charles told me more about his thinking behind the business:
“The concept of CW Alexander came along around early 2021. I saw something that hadn’t been done before; this was very much engineer turned tailor.
From a young age I regularly helped my Mum sewing with many projects; I noticed the huge amount of waste in the fast fashion industry with the UK average of clothes only being worn twice before they were discarded.CW Alexander Pyjamas have their own identities with a QR code tracking the manufacture date, place and style. One benefit of slow fashion pyjamas & underwear is they tend to be worn longer and not viewed as an "Accessory" that can only be seen once and is no longer useable. Choosing to give each set of pyjamas an identity gives the owner a connection to their purchase and a sense of ownership of something special, something unique, something that can be passed down.”
The pyjamas come in bright seventies colours with contrasting piping, such as the red I wear here. Made in the USA (where, as Charles points out, the seamstresses are paid fair wages) they are unisex, stylish and comfortable. A donation from each sale goes to Alzheimer's Research UK.
For more information and to buy, go to Charles William Alexander
